Dreaming about a Spicy Bloody Mary!

Last time I gave a lengthy speech it was to a massive room full of tired dietary managers. My concentration was on spices and how they could make a difference in the foods they were preparing and presenting. The whole interactive session had everything to do with empowering them in their kitchens with new ideas. While an energizing event, I can remember one very non-responsive woman sitting in the front row directly in front of me. Arms crossed, I couldn’t tell if she was completely absorbed in the differences between spices and herbs or if she had checked herself out somewhere. I pride myself on the interaction between myself and my audience so her cross armed demeanor was quite off putting.

Towards the end of my presentation we were happily on a tangent discussing less common spices and on a whim I asked the group when they might use Celery Salt. My totally nonresponsive woman in the front row actually threw her hand in the air, jumped to her feet and yelled out quite loudly, “Bloody Mary’s.” Seriously. She was the only person in the room who responded to this question in a room full of people who prior to now had been quite responsive and vocal. It was a spectacular moment and I remember just hugging her afterwards in gratitude. There was a connection! She had absorbed every word!

Just two nights ago I gave a very small speech to an amazing room of people attending the celebration for the national release of my book. I find it more difficult to talk to a room full of people you know than it is to talk to strangers and ask them to interact. This was a wildly special group of people and I wanted to give them everything I had besides making sure they left with some nugget from the evening. A light bulb moment from something I said, a connection with a new person, a reconnection. A spark. A seed. An idea.

While the event was to celebrate what I had done, I wanted the evening to have absolutely nothing to do with me. I wanted the evening to have everything to do with the power of dreaming. I had agonized over what I was going to wear, what I was going to say, the fact that my children weren’t there all for naught. (Though My Casey traveled straight from Colorado to surprise me!) What was most important was the fact that everyone was there in that room for a reason. They had traveled to this place in deathly hot summer evening traffic to celebrate me when all that really mattered was that they celebrate themselves.

I dreamt the book and I did it. Now I need to move onto the new dream. My hope in the afterglow of last Tuesday night is that someone in the room has since jumped up and raised their hand to the universe and told it what their dream is. That they made a connection and vocalized plans to follow up.

Do you have a dream for your business? Do you have a dream for your life? We are only here one time and the time for you to start dreaming is right now, this moment. Big dreaming, please.

Now I would really like a great Bloody Mary!

www.recipesfromalife.com

Advertising by the Seat of your Pants?

I am fascinated by amazing advertising campaigns. I picture a close-knit and happy advertising team sitting around a dramatic board room table surrounded by floor to ceiling windows. They are eating delicious gourmet snacks, brainstorming and feeding off of each other as they come up with ideas and slogans that will make enough impact last a lifetime. Some great ads we will remember without even remembering the product they were subliminally pushing. I love these ads.

Here I am in Texas in May where we have already sweated through more than one 100 plus degree day. Here I am in Texas already depressed by these 100 plus degree days hiding in my hotel room with the AC turned down to 65 and with the curtains tightly closed to the ridiculously bright sun. TV turned onto unnecessary and unwanted background noise. But then there is this commercial, again. A commercial with snow in it. A car commercial with snow it in and in one hour I believe I have seen it 5 times. Car Company showing a commercial excited about showing how their car handles in the snow and the awards it has won for great handling. In the snow.

How much money did this company pay to show this commercial in the southern states in May where it is already the dead of summer and over 100 plus degrees outside, in the freaking shade? Could they be any more clueless or wasteful? Hardly.

Are you doing any advertising besides word of mouth? If so, WHAT are you doing and have you clearly indentified WHO are you talking to? Are you talking in the language your customers are most comfortable using? Are you spending your advertising dollars on what your customers want and need to hear? Are you flying by the seat of your pants with your advertising budget or are you getting trusted professional advice? Can you account for your advertising dollars and are you tracking the result of their expense?

Please commit to being dialed into what your customers need to hear about your company and what it has to offer. Please commit to being effective with your advertising campaign. Please committ to NOT advertising by the seat of your pants.

The commercial just came on AGAIN! The Mitsubishi Highlander. It’s won five awards for the way it handles in the snow. Just saying… I’m turning the AC down, again.

Feeling Like a Winner!

What a relief it can be to lose! There is a liberating feeling to be able to say, ‘you win’ and ‘I give’. We are taught that the best highs come from winning. From coming out on top. From getting what you want or think you want. Believe me now when I tell you a high can come from saying, ‘you win and I am not playing this game anymore’.

I have been in a loose, loose situation. A situation that I knew I would never ‘win’. I didn’t want to ‘win’ nor did I want or ask for the fight. I wanted everyone to play nice and get along or even pretend to get along because, frankly, there was no grown up reason not to. I was mistaken. I wanted to be a grown up and move forward with mature boundaries. Unfortunately, I was the only one who felt this way.

I can remember feeling this way only once before. I had to fire a customer. Yes, you heard me right. I had to fire a a very demanding customer. One who felt they knew my job and the abilities of my company better than I. A customer who felt it was within their right to boss my employees around and make unreasonable demands. This customer pushed the envelope in directions that I was not willing to go for reasons that were sound. So, I fired them and took the negative energy my employees and I were sending in their direction and turned it into positive energy that went in new and very productive directions. It was a whole ‘close a door and open a window’ event and the result was stronger business and better customer relationships elsewhere.

Was this an easy decision? No, not at all. This customer paid on time and did great business with my company. They were a top 10 customer many months in a row. I lost a lot of sleep over the thought of losing their cash flow. But, they were draining me and my staff’s emotional energy in an unhealthy and unprofessional manner. So, I had to finally be responsible and fire them.

Just like now, I’ve been backed into a corner and as a result have reached firing mode. I’ve lost and in loosing I hope to feel like a winner. In loosing, I plan to move forward. When is the last time you were happy to loose and in doing so moved forward? When was the last time you closed a door and a window miraculously opened?

Visit: www.recipesfromalife.com

National Release Day Book Signing Celebration May 24th! RSVP at www.fineartaustin.com

Happiness is in the Butterflies

“Happiness is a butterfly, which when pursued, is always just beyond your grasp, but which, if you will sit down quietly, may alight upon you” -Nathaniel Hawthorne

I used to retreat to my little home on Navarre Island a few times each year because I knew I could get really quiet and recharge my batteries in the island silence. I know you hear that you have to get quiet and you know, deep inside that this is true. I have a friend who meditates every day for 30 minutes and she is the calmest and most centered person I know. She says meditating is like brushing her teeth. She just can’t leave the house in the morning without doing it. I want to be like her.

My time in Florida was so valuable because I knew that I needed to get quiet or I wouldn’t be able to take care of the life I had created. A life that I wanted to live, not one that I wanted to run from by wrapping myself in the business of the day to day.

One amazing Florida Thanksgiving holiday I took my beach blanket to the big cozy rocking chairs on my little deck so that I could watch the impending sunset. I missed the sunset. The butterflies took over. My Florida Momma Edna picked out my little island home for me and I purchased it sight unseen based on her recommendation. She chose it because right there off of the little deck was a baby palm tree. Probably just 4 feet tall the first time I saw it, this beautiful and strong little palm tree had a destiny. I used to talk to it when I sat outside contemplating the what is and what if’s and it grew like a maniac as a result. It lived through Hurricane Ivan and is still standing very strong and very tall today having acquired just a little lean for weathering the years.

Thanksgiving was a tough one that year and I planned on talking to my palm tree and the sunsets about life at length. But the butterflies were there instead. HUGE monarch butterflies on their Fall migration south were all over my deck, my chair, their palm tree and me. As big as the palm of my hand they would flutter and then land, hundreds and hundreds of them. Then in slow motion they would pulsate and rest. Rest quietly and deeply before they would flutter away with renewed strength.

I sat speechless and amazed for hours with the magnificent butterflies. As each one of them rejuvenated and repaired themselves before taking off on the next leg of their journey, I felt myself rejuvenating and repairing. I found I was breathing in the same pattern as their wings beat, slowly, methodically and deeply.

I left my island a new woman after that particular silent Thanksgiving trip with new Thanksgiving gratitude deep in my soul.

The universe tells you constantly that you must get quiet before you move on with existing. Sometimes it tells you subtly like in the drifting in and out of a butterfly that commands your attention. Sometimes it will tell you seriously with an accident or passing of a loved one. By now you must know that the universe will command your attention when you least want to give it. You also know that you must listen.

If you don’t get quiet you will not live the way you are meant to live. Your business will not survive and be a success the way you want it to survive and be successful if you don’t take time to get quiet. If you don’t find your butterflies, you will not live preciously the way you were intended to. I challenge you to find your butterflies and fulfill your spiritual destiny.

This post and more: www.recipesfromalife.tateauthor.com

www.recipesfromalife.tateauthor.com

What a magnificent learning curve. From the binder under the bed to the contract with Tate Publishing to now, a national release date only weeks away. I’ve been asked many times what I plan to do with The Book and my answer has been very simple: If I can help one small business owner get a hold of what they are doing so that they can manage themselves to success and avoid devastating failure, I will be happy. I think I’ve been lying.

Honestly, I want to help a lot of people in many of places in amazing ways. I am energized when I bring someone to a light bulb moment and I want to be full of energy for success all the time, everywhere.

One person? Who am I kidding? Everyone deserves success and peace of mind! Everyone. Including you.

The web page is ready. Slowly I’ll be moving the posts from this blog. Doing a little rewriting and tweaking as I see the style is changing. My goal is fewer words and greater impact.

Feel free to comment and review. Interaction is a priority. This is all about you!

Many blessings for you and your success!

Bookmark it: www.recipesfromalife.tateauthor.com

Recklessness Strewn All About The Highway

In the left hand lane of four lanes of traffic I am on cruse, with the lid down on my little green convertible pegged at about 5 miles over the speed limit. I am minding my own business, singing at the top of my lungs when a motorcycle flies up to my right hand side. After a brief pause, the driver, sans helmet, turns on the gas and with a serious spike flies past and then in front of me and then is a dot miles down the pavement in an instant. I can’t get the video out of my mind of the girl on the back, in short shorts, sandals and a backpack, jolting backwards and then forwards with the change of velocity. Hanging on for dear life.

Reckless. And very young.

Then just a few hours later, still with the lid down and on my return trip. Quiet and not singing this time, I hear the hard fast buzz of motorcycles coming up behind me. Six of them. Weaving in and out of traffic at breakneck speed, passing in the shoulder on the left and the right leaving all of us late night drivers stunned. They left me out of breath with their speed.

When we are first starting out, we are reckless. Invincible. Like the teenage driver who thinks, ‘It can never happen to me.’ I’ll never get into an accident. I’ll never get caught. They will never know it was me. The recklessness of youth.

The recklessness of being a young business owner. I can do this better than anyone else has done it before. My way is going to be the right way. The previous owner didn’t know what they were doing. I know what is best. I don’t need to listen to you.

I remember when I sold my company, the new owner kept questioning some of the business decisions I had made. Why was I charging this particular amount and why was I doing this, this way. I was making conscience decisions based on lessons I had learned the hard way. I was making decisions for particular reasons. I was doing for my customers and my company what needed to be done after 18 years of learning. After so long, I was not reckless. My business was tenured and lessons had been learned the hard way.

The men who bought my business didn’t see things my way and thought they could run things better, their way. You already know the end of that story and sadly, it isn’t pretty.

On both sides of my travel last night, I expected to get a spell down the road and see flashing lights and to hear sirens. I expected to see motorcycles down on the ground and bodies that just weren’t going to make it. The recklessness of the young strewn all about the highway.

Don’t be reckless with your young business. Manage it. Baby it. Treat it and yourself with respect. Listen to your gut, study your competition, establish powerful business relationships. Read the book. (Yes, please, clink on the link above.)

In other words, wear your helmet and go the speed limit. I don’t want to see you surrounded by flashing lights on the side of the road.

I Want You to Feel Really, Really Good

I feel good. I mean I feel really good. Better than I’ve felt in a long time. I’ve made some big decisions lately and have made some gigantic and scary changes as a result. Today, I feel good. I am over the hump. I’m settling in.

Too often when we are in business for ourselves we have to make reactive instead of proactive decisions. We react on the spot to things that affect our day to day business. A key employee out sick or with an emergency causes you to make reactionary changes to your plans. An important customer has last minute demands that cause you to again make reactionary changes to possibly not only your personal or professional plans but to your employee plans and more seriously to your bank account plans. You write reactionary checks, have reactionary conversations that you might not have been ready for and you make reactionary decisions that in hindsight were not the best for your business’ long term health.

I am big on the 24 hour rule especially when I shop. There have been many times My Lia and I were shopping and saw something that we just had to have. Instant retail therapy gratification. Nine and a half times out of ten when we apply the 24 hour, the ‘if we still want it we can come back and get it tomorrow rule’, we don’t go back and get whatever the item was. We even have forgotten what we found so awesome about the item the very next day. We have saved countless dollars with the 24 hour rule. (Just look in your closet and I dare you to tell me there isn’t anything hanging in there that you should have applied the 24 hour rule to.)

What if we all applied the 24 hour rule to our business practices? Instead of blowing up at the employee, we waited 24 hours so we could address the issue without emotion. Instead of jumping on an opportunity to make a business change that at first glance looks appetizing, what if you waited just 24 hours and really thought through the pros and cons. What if you gave yourself the gift of a day to look before you jumped at a chance that seems, of course, too good to be true? Any great opportunity that is meant to be will be happy to hear you say, “May I please have 24 hours think this through and I’ll get back to you by ‘x’ time tomorrow?”

I gave myself 24 hours times a month or two and three before I made my recent large decisions and I am proud of myself for giving my decisions the time to percolate. I challenge you to give your decisions the time to assimilate and fester if need be before you respond and react. Allow yourself, as the entrepreneur, the responsible opportunity to make proactive instead of reactive decisions. You will be amazed at the positive change you will make to the process of running your business.

I want you to feel good. Really, really good.